Book
Winning Together: A UX Researcher's Guide to Building Strong Cross-Functional Relationships
UX research, the key to comprehending users' behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration. This book brings together the expertise and insights from seasoned researchers, cross-functional partners, and product leaders in order to transform how you collaborate and unlock the true potential of UX research.
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From experienced professionals to those just starting out, and freelancers to in-house researchers, this comprehensive guide offers practical strategies to navigate the pitfalls of UX research, enhancing collaboration and, ultimately, driving success.
Blog Posts
Concept testing is a crucial phase in product development, often misunderstood or conflated with usability testing.
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Often, a product or feature journey begins with brainstorming sessions yielding a multitude of ideas, which are then distilled into a singular concept for development. Concept testing is an intermediate tool to evaluate the most promising ideas...
Have your cross-functional partners ever come to you and said,
“Can we launch a survey to understand why users are not using the new feature?”
or
“Can you plan for a concept testing study to understand concerns with the user flow for this one design?”
Our first reaction is often one of frustration since perhaps...
How does it feel when your Product Manager recognizes the pivotal role your research played in the success of the product? You feel valued, don’t you? This is a universal feeling.
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It’s a sentiment that boosts morale and strengthens team cohesion. While researchers often take the lead in the research process, the success of any study hinges on the collective efforts of the entire...
In the dynamic landscape of research and development, having a strategic roadmap is akin to possessing a treasure map in the pursuit of innovation and progress.
A research roadmap serves as a guiding beacon, illuminating the path ahead, delineating priorities, and aligning efforts toward common objectives.
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Rating scales have long faced skepticism in qualitative research and with good reason. The very notion of applying a ‘scale’ in qualitative inquiry seems to reduce the richness of human experience to mere numbers based on conversations with just a few individuals.
However, I advocate for a more sophisticated usage of rating scales - one that transcends mere quantification and instead serves as a...